Everyone knows the decisions involved in starting a business in any specialty are overwhelming. Starting a Medical Spa can be an incredibly intimidating project for entrepreneurs who want to start their own profitable practice. Luckily, a Medical Spa is an incredibly promising business venture.
The good news is that many people enjoy spending their money on aesthetic spa treatments, procedures, and memberships. According to The Plastic Surgery Statistics Report, in 2020 alone, 15.6 million cosmetic procedures were completed in the United States, equating to $16.7 billion spent on cosmetic procedures in the U.S. Additionally, about “77 percent of cosmetic non-surgery patients are repeat patients.” These statistics do not include surgical procedures that are also offered. Thus, the Med Spa business is an attractive and albeit profitable option for medical entrepreneurs.
Ready to Buy or Sell a Used Cosmetic Laser?
The beauty of the Medical Spa is that it marries the restorative atmosphere of a spa with the medical procedures of a dermatology office. A MedSpa is not stuffy and impersonal, like a doctor’s office. It should refresh and calm; relaxing music, lavender scents, and comforting color pallets. When you enter a MedSpa, you should feel it is a respite from your busy life, and you will shave a few years off your skin during each visit.
Whether you are ready to open your Medical Spa, are obtaining the schooling or certifications in preparation, or are researching worthwhile business options, here are some steps to simplify the process of opening your Medspa.
Everyone knows the decisions involved in starting a business in any specialty are overwhelming. Starting a Medical Spa can be an incredibly intimidating project for entrepreneurs who want to start their own profitable practice. Luckily, a Medical Spa is an incredibly promising business venture.
The good news is that many people enjoy spending their money on aesthetic pa treatments, procedures, and memberships. According to The Plastic Surgery Statistics Report, in 2020 alone, 15.6 million cosmetic procedures were completed in the United States, equating to $16.7 billion spent on cosmetic procedures in the U.S. Additionally, about “77 percent of cosmetic non-surgery patients are repeat patients.” These statistics do not include surgical procedures that are also offered. Thus, the Med Spa business is an attractive and albeit profitable option for medical entrepreneurs.
The beauty of the Medical Spa is that it marries the restorative atmosphere of a spa with the medical procedures of a dermatology office. A MedSpa is not stuffy and impersonal, like a doctor’s office. It should refresh and calm; relaxing music, lavender scents, and comforting color pallets. When you enter a MedSpa, you should feel it is a respite from your busy life, and you will shave a few years off your skin during each visit.
Whether you are ready to open your Medical Spa, are obtaining the schooling or certifications in preparation, or are researching worthwhile business options, here are some steps to simplify the process of opening your Medspa.
1. Establish a Business Plan and Mission Statement
A business plan is crucial to any budding practice, but we would argue that the mission is just as essential. Having a mission statement connected to your “why” will assist you in immeasurable ways as you make daily decisions regarding the growth and direction of your MedSpa.
i.) Here is an example mission statement from Artavi MedSpa, located in Houston, Texas. Artavi’s mission “is to provide services personalized to each client to enhance their natural beauty and only recommend and perform services that are in the absolute best interest of our patients.”
ii.) La Beauté Spa is located in Indianapolis, Indiana. Its mission is to “deliver a transformational experience to rejuvenate you from the inside out.”
iii.) Divine MedSpa is located in Key West, Florida; their mission is “…to meet any of our client’s needs and help them maintain the results. Our goal is to offer a relaxing environment. We are committed to using the newest technology and the best products to ensure our clients receive the best results possible.”
2. Find a Prime Location
A simple research session will direct you to the prime locations in your area to start your MedSpa. We suggest starting with research reports from The American Society of Plastic Surgeons or Statista.com. Don’t feel like you need to start from ground zero with your research– Statista.com seeks to empower people with data, so utilize your online resources when narrowing prime locations and save time.
3. Decide Whether to Buy New or Used Medical Lasers
According to The Laser Agent, new cosmetic lasers can be costly, with prices inflated by service contracts and routine re-certifications. Refurbished cosmetic lasers sell at a fraction of the cost, keeping your medical practice profitable without breaking the bank. These are essential points to consider when working out a budget for your new MedSpa. Some notable machines to consider are the Cutera Xeo, Candela GentleMax Pro, Cynosure Elite+, Lightsheer Duet, BTL Vanquish ME, and the Cynosure Icon.
4. Decide Which Laser Services to Offer
The services you offer will bring in the bacon, so you must have a menu that appeals to your ideal demographic. Doing so will also help you determine which medical lasers to house in your new MedSpa and who you will need to hire. Whether you decide to purchase new or used medical lasers, the number of services can be limited or diverse. We suggest utilizing AmSpa’s Medical Spa Treatment Directory to help you build this menu according to the laser machines you already have on hand or the ones you have your eyes on.
5. Hire Medspa Technicians According to Mission
The hiring process can be tumultuous, but you can interview applicants according to your mission statement if you screen applicants according to certifications and skills. Let your instincts guide you. Ask yourself whether or not these applicants are in it for the right reasons and if their values align with your mission. Doing so will help you filter in folks who are just as passionate as you. Bringing in the right staff will revitalize and comfort you and your clientele in many ways.
6. Establish a spa-like atmosphere
If you aren’t design-minded, we suggest hiring an interior designer if it’s within your budget. People are willing to spend a pretty penny at MedSpas to maintain that youthful glow, so make sure your design choices are elevated, refined, clean, and elegant. The colors should be calming, and the scent profile shouldn’t overwhelm but encourage relaxation and confidence. Spa Solutions outlines some crucial aspects of a balanced visual experience.
7. Network
This invaluable business technique is sometimes overlooked in the medical community. Networking allows you to build and share your clientele with like-minded professionals in your neighborhood with which you aren’t in competition, such as nail and hair salons, barbers, and day spas. Networking will help you build your client base and act as a resource market for new ideas and problem-solving. Check out LinkedIn to connect with other experts in your area.
Buy Used Medical and Cosmetic Lasers from Us!
Do you need help traversing the internet world of used and aesthetic medical lasers? Connect with The Laser Agent. We can help you find the machines you need at a fraction of the cost. Want your MedSpa to be featured in an upcoming blog? Connect with us!
We hope this list of tips heals some of your reservations about starting your medical spa or that it revitalizes your current plans to open. Maybe it rekindled a long-lost dream? Here’s to banding together to help people live more confidently!
